About Upadrasta Diary
Patanjali Rao Upadrasta is the founder and main promoter of Upadrasta Dairy Specialities Ltd and has over 22 years of experience in the field of dairy process -ing and management.He has a degree in electronics & communication, with a Masters in Business Administration, specializing in Marketing. He has also undergone special training in dairy quality management and has set up one of the first private dairies in the state of Andhra Pradesh in 1989, named as Gokul Dairy. He also lectures in several universities on Agricultural, Dairy processing and International marketing.
About Upadrasta Diary
Upadrasta Dairy Specialties Ltd was established in the year 1995 with the purpose of manufacturing dairy products especially desi ghee (butter oil). The unit is located in HYDERABAD , India. It has carved a unique niche for itself in the segment of manufacturing ghee as per Customer or end user requirement / application. The Plant set up in Cherlapally, with ample facilities in 2000 Sq meters of land is well connected for procurement and finished goods deliveries.
The company specializes in products having the perfect blend, granularity and flavour. This has helped the company in garnering a 100% market share in terms of getting tailor made ghee. It sells its ghee under the brand name ‘SURUCHI’ and ‘ SRI BALAJI ‘and is a well known brand in the Indian markets. The product is popular and well accepted in the Indian markets especially in the south of India The range of products manufactured by the company includes north Indian white ghee and Cow ghee.
Upadrasta Dairy Specialties also exports to UAE under the brand name of ‘ INDRA’ ghee which is dedicated to Tulsidas Lalchand General Trading Co., LLC. Dubai and it has been well received in the market. The company also exports ghee to Australia under the brand name of ‘ Camel ‘ which is not only popular with the Indian population but also the local population..
Packaging is primarily available in Sizes of 20 ml, 50 ml,100 ml, 200 ml, 500 ml and 1000 ml. Bulk packaging of 15 kgs tins for the Indian markets and in sizes of 500 ml and 1000 ml tin packs for the international market can be provided.
Products of the company are licensed and certified by the Indian central grading department ‘AGMARK’.
The company specializes in the manufacture of the following qualities of ghee. They are
- Full boiled south Indian Brown ghee.
- Half boiled north Indian white ghee.
- Cow ghee
- Export Ghee
Upadrasta Dairy Specialities Ltd has a scientific and yet traditional method of manufacturing where the whole process is untouched by human hand. It is manned by highly experienced dairy technologists in the most hygienic conditions to get the right mix of traditional flavour, granularity and taste. The entire process is done in SS316 special food grade melting vats and storage tanks..